Moose Knuckles is known for its extraordinarily warm parkas and the brand has expanded into other ready-to-wear fashion categories. The company is also known for its offbeat marketing.
Moose Knuckles’ fur comes almost exclusively from breeding foxes. Like down, all of our furs are certified to a standard that protects animal welfare.
Our core parkas, bombers and other jackets are made in Canada with Canadian and imported components.
Moose Knuckles, stocked in boutiques, luxury department stores and independent retailers, has 14 stores, including six permanent and five pop-up locations across the US and Canada.
DOES CANADA GOOSE USE REAL ANIMAL FUR? Yes, at Canada Goose we use real wild coyote fur in some of our jackets such as Like our parkas and other cold-weather accessories.
“The name comes from a combination of two of Canada’s greatest things: a moose and a hockey match. The logo is a moose footprint in the snow, with the hooves representing brass knuckles,” says Ally Kemper , Marketing Director of the company.
Noah Stern, Victor Luis and Ayal Twik from Moose Knuckles. When it comes to Moose Knuckles, Victor Luis is all in. In June, the former Chief Executive Officer of Tapestry Inc. made a significant investment in the Canadian outerwear brand and became Executive Chairman.
Victor Luis is President of Moose Knuckles and former President of Tapestry Inc.
Fur is flying – completely out of fashion. Montreal-based luxury outerwear brand Moose Knuckles has launched a sustainability program that includes a commitment to phasing out fur by the end of 2022.
Moose Knuckles’ 3Q Coat offers maximum protection from the elements and features features suited to life in the city. Filled with warming down, this army green style is topped with a removable fox fur swirl and features zippered sides and cuffs for optional ventilation.
We stand by our impeccable tailoring, ethically sourced materials and premium hardware. Coupled with proven performance and a unique perspective, Moose Knuckles is an exceptional outerwear brand available around the world.
Moose Knuckles Parkas were originally made in Winnipeg, but from 2012 Moose Knuckles moved production to Vietnam. Less than 51% of the cost of manufacturing Moose Knuckles parkas occurs in Canada; and the addition of embellishments, zippers, and snaps in Canada is not a “substantial change,” the bureau claims.
Noah Stern – Founder, Shareholder and Board Member – Moose Knuckles Canada | LinkedIn.
Gucci’s fur-free policy underscores a modern and ethical vision for luxury. Gucci made headlines in October 2017 when President and CEO Marco Bizzarri announced that the house would no longer use animal fur in its collections.
As of 2022, the luxury outerwear brand will stop buying new coyote fur. But it doesn’t give up fur completely. As a subscriber, you can give away 10 items each month.