The Black Label collection features the same fur trimmed hoods and goose down insulated jackets as the standard line. Solid colors, detachable furs, cargo pockets and internal backpack straps are some of the many design features that make the Black Label collection a must-have for winter wear.
Starting Fall 2017, our new unique hologram tag (see below) will be sewn into every Canada Goose product as proof of authenticity. Created exclusively for Canada Goose, the hologram features a polar bear image and elements seen from multiple angles.
DOES CANADA GOOSE USE REAL ANIMAL FUR? Yes, at Canada Goose we use real wild coyote fur in some of our jackets such as Like our parkas and other cold-weather accessories.
The outer ring of the logo includes “CANADA GOOSE” at the top and “ARCTIC PROGRAM” at the bottom, while each side has five maple leaves. The badge is usually attached to the upper arm of a coat or jacket.
All I know is that their marketing is bottom-up. They had a strong narrative, and then certain groups picked it up. People started thinking about hardcore Canadians braving the cold and that’s how it became a fad and then morphed from a fad into a strong brand.
Patagonia is undoubtedly one of Canada Goose’s biggest competitors when it comes to sheer brand awareness and strength.
The company uses high-quality Canadian Hutterite down, which is recognized as one of the highest quality in the world. The company claims its animal fur trim interferes with airflow and protects exposed skin from frostbite. In fact, Canada Goose says its jackets can withstand temperatures as low as -30°C.
While down is lightweight and warm, it becomes ineffective once wet, but each coat has a water-repellent finish to protect the down and keep you dry. However, a typical Canada Goose parka is not fully waterproof. Canada Goose parkas are designed to be among the best winter jackets to withstand extreme cold.
With a CLO insulation rating of 9.25, the MegaWarm jacket is 38% warmer than the Canada Goose Snow Mantra. Many jackets offer excellent heat retention, but how many can say they are actually the warmest jacket on the market.
The hologram security tag is a feature introduced in 2011 to fight counterfeiters. You’ll find it in every Canada Goose jacket and accessory made after 2011.
Avoid squeezing your Canada Goose jacket in tight spaces. If storage space is limited, we recommend removing the fur and tumble drying the garment with a few clean tennis balls on a low heat after a long winter rest. This will help fluff up the down for a fresh effect.
Lightweights & Shells: Your lightweight down jacket or shell should be machine washed in cold water with a bleach-free detergent. Do not dry clean and do not tumble dry. Simply hang the jacket up to dry and iron it cool if necessary.
In April last year, it announced that it would only use reclaimed fur. This was phrased as an attempt to be more sustainable, and not in response to the increasingly vocal anti-fur campaign. The decision to stop using fur altogether was presented as part of the same path.
Starting in 2022, the luxury outerwear brand will stop buying new coyote fur.
As part of our commitment to our purpose-driven platform HUMANATURE and our relentless innovation, we are officially going fur-free. Through a phased approach, we will stop purchasing all furs by the end of 2021 and stop manufacturing furs by the end of 2022 at the latest.
Private equity firm Bain Capital stepped in, buying a majority stake in 2013 and eventually helping Canada Goose go public in 2017. The company was valued at CA$1.8 billion – not bad for a brand designed for geeky cold-weather professionals.